Privacy policy

This Privacy Policy (“Policy”) sets out how Nuna uses, discloses, and protects the personal information we collect when you use our website and services. We are committed to ensuring that your privacy is protected. Should we ask you to provide certain information by which you can be identified when using this website, you can be assured that it will only be used in accordance with this Policy. We may change this policy from time to time by updating this page. You should check this page from time to time to ensure that you are up to date with our privacy practices.

If you have any questions about the privacy policy or terms, please feel free to contact us at

The terms ‘Nuna’ or ‘we’ or ‘us’ refer to the owner of this website whose registered address is:

Nuna International BV

Van der Valk Boumanweg 178-C

2352 JD Leiderdorp, The Netherlands

How we collect information from you

We may collect information about you from various sources in three primary ways:

  1. You Give Us Information: We collect information from you when you submit it to us through our website.
  2. We Collect Information Automatically: We automatically collect certain types of information when you visit our website or purchase our products. For example, we automatically collect internet or other electronic network activity information when you use our website as otherwise described in this Policy.
  3. We Collect Information from Other Sources: We may obtain information about you from outside sources. For example, we may obtain commercially available information about you from third parties, such as e-mail lists from third parties for advertising and marketing purposes, or contact and commercial information when you purchase our products through our third party retail partners. We may also receive information from third parties who provide services for us through cookies and other technologies as otherwise discussed in this Policy.

What we collect

We have collected the following categories of personal information about consumers in the last 12 months and may collect them about you:

  • Personal Identifiers, including your name and contact information;
  • Categories of personal information related to California Customer Records statute (Cal. Civ. Code § 1798.80);
  • Commercial information;
  • Internet or other electronic network activity information;
  • Geolocation Data; and
  • Inferences such as your preferences and interests for use in creating a consumer profile. 

What we do with the information we gather

We need this information to understand your needs and provide you with a better service, and in particular, we collect the information described above for the following business purposes: (i) providing the products or services that you may order, including by processing your orders, payments, and returns; (ii) auditing your activity to learn about you and meet your needs as our customer; (iii) internally, for record keeping purposes such as maintaining or servicing customer accounts; (iv) ensuring and improving the quality and safety of our services and products; (v) providing you with relevant advertising or marketing; (vi) for short term, transient uses such as behavioral advertising; (vii) verifying your information to protect against and prosecute those responsible for malicious, deceptive, fraudulent, or illegal activity; (viii) addressing impairments to operational functionality and detecting security incidents on our systems; (ix) providing analytic services; (x) internally, for research related to technological development; (xi) investigating and defending against claims and/or legal actions, violations of law or agreements, and compliance with relevant applicable laws and legal process; (xii) complying with the law, or based on our good faith belief that it is necessary to conform or comply with the law, or otherwise to disclose information to prevent fraud to reduce credit risks, to cooperate with police and other governmental authorities, or to protect the rights, property or safety of visitors to our website or the public; and, (xiii) engaging in a sale of all or part of our business, or if we go through a reorganization or merger.

We review our retention periods for personal information on a regular basis. You may request erasure of your personal information at any time by contacting us. 


Controlling your personal information

You may choose to restrict the collection or use of your personal information in the following ways:

  • If you have previously agreed to us using your personal information for direct marketing purposes or other services, you may change your mind at any time by emailing us at
  • We will not sell, distribute or lease your personal information to third parties unless we have your permission or are required by law to do so.
  • If you believe that any information we are holding on you is incorrect or incomplete, please contact us as soon as possible, at the above address. We will promptly correct any information found to be incorrect.

Who has access to your information?  

We will not sell or rent your personal information to third parties and in particular, we do not sell the personal information of minors under 16 years of age.

We may disclose the following categories of personal information for business purposes:

  • Personal Identifiers, including your name and contact information;
  • Categories of personal information related to California Customer Records statute (Cal. Civ. Code § 1798.80);
  • Commercial information;
  • Internet or other electronic network activity information;
  • Geolocation Data; and
  • Inferences such as your preferences and interests for use in creating a consumer profile.

We may disclose your personal information to our third party partners and to vendors working on our behalf.

Third Party Product Providers we work in association with: We work closely with various third party product providers to bring you a range of quality and reliable products and services designed to meet the needs of the new parents. When you enquire about or purchase one or more of these products from one of these providers, the relevant third party product provider will use your details to provide you with information and carry out their obligations arising from any contracts you have entered into with them. In some cases, they will be acting as a data controller of your information and therefore we advise you to read their Privacy Policy. These third party product providers will share your information with us, which we will use in accordance with the Privacy Policy to ensure you receive the products you have purchased.

Third Party Vendors working on our behalf: We may pass your information to our third party vendors, agents, subcontractors and other associated organizations for the purposes of completing tasks and providing services to you on our behalf. These include, business entities that provide e-mail address management, audience creation, and communication contact services; entities that provide identity and purchase verification to protect you and Nuna from fraud; entities that provide labeling and shipping services so as to deliver the products you may order; credit and debit card payment gateways and processors and the issuing and acquiring banks involved in charging your cards or financial accounts; analytics and personalization platforms; consultants advising us on our business practices; entities involved in analyzing and enhancing our marketing and communication campaigns; and with other third party vendors who may be involved in the other types of services and activities otherwise discussed in this Policy. However, when we use third party vendors, we disclose only the personal information that is necessary to deliver the service and we have a contract in place that requires them to keep your information secure and not to use it for their own direct marketing purposes. Please be reassured that we will not release your information to third parties beyond Nuna network for them to use for their own direct marketing purposes, unless you have requested us to do so, or we are required to do so by law, for example, for the purposes of prevention of fraud or other crime.

Finally, we may transfer your personal information to a third party as part of a sale of some or all of our business and assets to any third party or as part of any business restructuring or reorganization, or if we are under a duty to disclose or share your personal data in order to comply with any legal obligation or to enforce or apply our terms of use or to protect the rights, property or safety of our supporter and customers. However, we will take steps with the aim of ensuring that your privacy rights continue to be protected.


We may analyze your personal information to create a profile of your interests and preferences so that we can contact you with information relevant to you. We may make use of additional information about you when it is available from external sources to help us do this effectively. We may also use your personal information to detect and reduce fraud and credit risk.

You have the right to object to such profiling at any time by contact us; however, in order to provide you with the best service experience we recommend that profiling is used to track your preference.

How we use ‘cookies’

A cookie is a small file which asks permission to be placed on your computer’s hard drive. Once you agree, the file is added and the cookie helps analyze web traffic or lets you know when you visit a particular site. Cookies allow web applications to respond to you as an individual. The web application can tailor its operations to your needs, likes and dislikes by gathering and remembering information about your preferences.

We use traffic log cookies to identify which pages are being used. This helps us analyze data about web page traffic and improve our website in order to tailor it to customer needs. We only use this information for statistical analysis purposes and then the data is removed from the system.

Overall, cookies help us provide you with a better website, by enabling us to monitor which pages you find useful and which you do not. A cookie in no way gives us access to your computer or any information about you, other than the data you choose to share with us. You can choose to accept or decline cookies. Most web browsers automatically accept cookies, but you can usually modify your browser setting to decline cookies if you prefer. This may prevent you from taking full advantage of the website.

Links to other websites

Our website may contain links to other websites of interest. However, once you have used these links to leave our site, you should note that we do not have any control over that other website. Therefore, we cannot be responsible for the protection and privacy of any information which you provide whilst visiting such sites and such sites are not governed by this privacy statement. You should exercise caution and look at the privacy statement applicable to the website in question.


California Consumer Privacy Act (CCPA) Consumer Rights

If you are a resident of California, the CCPA grants you the following specific rights regarding your personal information.  In order to exercise the rights, you must submit a verified consumer request. We will deliver a response to you within 45 days of receiving the verifiable consumer request.

Right to Know

You have the right to submit a verifiable consumer request that we disclose the following to you in a readily useable format covering the 12-month period preceding your request:

  • The categories of personal information we have collected about you.
  • The categories of sources of the personal information we have collected about you.
  • The business or commercial purpose(s) for collecting personal information.
  • The categories of third parties with whom we share personal information.
  • The specific pieces of personal information we have collected about you.
  • The categories of personal information we have disclosed for a business purpose in the last 12-months.

Verifiable consumer requests to know may be submitted through one of the following methods:

A consumer may submit a request to know and receive a response twice within a 12-month period.

Right to Request Deletion

You have the right to request that we delete any personal information that we have collected from you. However, we are not required to comply with a request to delete, if it is necessary for us to retain the personal information in order to:

  • Complete the transaction for which we collected the personal information, provide a good or service that you requested, take actions reasonably anticipated within the context of our ongoing business relationship with you, or otherwise perform our contract with you.
  • Detect security incidents, protect against malicious, deceptive, fraudulent, or illegal activity, or prosecute those responsible for such activities.
  • Debug products to identify and repair errors that impair existing intended functionality.
  • Exercise free speech, ensure the right of another consumer to exercise their free speech rights, or exercise another right provided for by law.
  • Comply with the California Electronic Communications Privacy Act (Cal. Penal Code § 1546 et. seq.).
  • Engage in public or peer-reviewed scientific, historical, or statistical research in the public interest that adheres to all other applicable ethics and privacy laws, when the information’s deletion may likely render impossible or seriously impair the research’s achievement, if you previously provided informed consent.
  • Enable solely internal uses that are reasonably aligned with consumer expectations based on your relationship with us.
  • Comply with legal obligations.
  • Make other internal and lawful uses of that information that are compatible with the context in which you provided it.

Verifiable consumer requests to delete may be submitted through one of the following methods:

Right to Non-Discrimination

You have the right to be free from discrimination when you exercise your consumer rights under the CCPA, including by:

  • Denying you goods or services.
  • Charging you a different price or rate for goods or services, including through granting discounts or other benefits, or imposing penalties.
  • Providing you a different level of quality of goods or services.
  • Suggesting that you may receive a different rate for goods or services or a difference level or quality of goods or services.

We may, however, offer you financial incentives for the collection, sale or deletion of personal information.  We may also offer you a different price, rate, level or quality of goods or services if that difference is reasonably related to the value provided to us by your data.

16 or Under

We are concerned to protect the privacy of children aged 16 or under. If you are aged 16 years or under, please have your parent’s / guardian’s permission before providing us with your personal information.


At Nuna we maintain administrative, physical and technical procedures to protect information stored in our servers and environments. Access to information is limited, through unique account credentials, to those employees who require it to perform their job functions. We use industry-standard Transport Layer Security (TLS) encryption technology to safeguard the account registration process, sign-in information and data transmitted to Nuna. We store and process data in accordance with industry leading practices, and in accordance with compliance requirements such as the Payment Card Industry Data Security Standard (PCI DSS) where applicable. This includes appropriate administrative, physical and technical safeguards to secure data from unauthorized access, disclosure and use. We conduct periodic risk assessments and remediate any identified security vulnerabilities in a timely manner. Although we strive to protect your personal information, no environment can be fully secure, and therefore any information you transmit to us is done so at your own risk, as we cannot guarantee that the information is fully protected. That being said, once we receive your information, we make our best effort to ensure its security on our systems.

If you have any questions about anything in this privacy policy or think that your personal data has been misused or mishandled, please contact 

Transferring your information outside Europe

As part of the services offered to you through this website, the information which you provide to us may be transferred to countries outside the European Union (“EU”). For example, this may happen if any of our servers are from time to time located in a country outside of the EU. These countries may not have similar data protection laws to the EU. By submitting your personal data, you’re agreeing to this transfer, storing or processing. If we transfer your information outside of the EU in this way, we will take steps to ensure that appropriate security measures are taken with the aim of ensuring that your privacy rights continue to be protected as outlined in this Policy.

If you use our services while you are outside the EU, your information may be transferred outside the EU in order to provide you with those services.


This Policy was last updated on June 24, 2020.